HQ2752 - Director of Digital Transformation and Communication

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Posted: 02/10/2018 14:59
Start Date: Not Available
Salary: £50,000.00 - £60,000.00 p/a -Experience dependent
Location: London - Highbury, head office
Level: Director
Deadline: 02/11/2018 23:59
Hours: 35 per week
Benefits: Competitive Benefits
Job Type: Permanent

The digital and communications directorate spans the charity’s marketing, content, PR & communications, and digital channels functions.  The directorate’s teams play a central role in increasing the reach and profile of the charity, building engagement with our key audiences and positioning Action on Hearing Loss as a leader for change.

The directorate is also the engine for digital transformation across the charity, to enable us to capitalise on the power of digital and technology to deliver our goals and improve life for people with deafness, tinnitus and hearing loss.  There is also a proposal under consideration, subject to consultation, to include the Information Management and Technology team within the directorate to ensure closer working across digital, data and IT.

This new role is to lead this team, and to lead people across the organisation to deliver a digital transformation in support of our ambitious new Strategy, Transforming Lives. 

If you have a successful track record leading marketing and communications and/or digital transformation across an organisation, with the leadership skills to take every level of the organisation with you, we would love to hear from you.

Interview date: TBC

 



Job Description

Overall Purpose of the Role:

  • Drive the cultural change required to maximise the potential of digital to transform the lives of people with deafness, tinnitus and hearing loss and enable the charity to meet its strategic goals.
  • Spearhead marketing and communications to increase the reach, profile and impact of the charity.
  • Ensure the development and execution of effective, integrated and high impact cross-channel communications content, marketing and campaigns
  • Ensure staff, volunteers and people we support have the IT infrastructure and tools they need (subject to consultation).

Key Accountabilities and Responsibilities:

Digital

  • Develop and take forward a digital transformation strategy to strengthen the culture, capacity and capability of the charity to harness the power of digital in support of strategic goals.
  • Lead the information technology team to ensure the delivery of the strategy, digital roadmap and IT strategy (subject to consultation).
  • Lead and influence transformation in delivery of our services for people with deafness, tinnitus and hearing loss, so we can benefit the lives of the people we aim to serve.
  • Work closely with the human resources and volunteering team to build digital capability across the organisation.
  • Deliver digital products to clear objectives, working with the Executive Group to set clear targets and measure progress towards them.
  • Manage digital risk for the charity and ensure effective business continuity for critical digital and IT systems.

Marketing and Communications

  • Define the key marketing and communications priorities for the charity and drive implementation of the marketing strategy across the organisation to maximise reach and engagement of key audiences.
  • Lead effective marketing of the charity’s vision, strategy and impact, to build support and maximise income generation potential.
  • Lead effective engagement with the diverse community of people with deafness, tinnitus and hearing loss, ensuring there is clear understanding of the positive difference we can make to people’s lives.
  • Maintain and enhance the charity’s reputation, overseeing all external communications output and ensuring robust processes are in place to secure consistently high standards.
  • Act as a brand champion and ensure the brand is developed and used effectively, raising the profile of the charity by developing key relationships with key influencers, spokespeople, service providers, the press.
  • Identify and take forward key external relationships and partnerships to further the charity’s goals.
  • Ensure all communications activity continues to be shaped by audience insight, including the perspective of people living with deafness, tinnitus and hearing loss.

General

  • Lead, manage and be accountable for the work of the directorate.
  • Play a strategic role as part of the Engagement Leadership Team and the charity’s senior leadership team.
  • Keep up to date with relevant skills, and perform any other task within competence as required by line management.

 


Person specification:
    
 

  Essential Desirable
Experience
  • Successful track record of leading digital transformation/organisational change across an organisation.
  • Experienced digital strategist.
  • Senior experience in the marketing and communications field.
  • Evidence of successful management of high profile communications linked to reputational risk.
  • Experienced in leading and developing a large staff team spanning different specialist areas.
  • Experienced in setting, monitoring and reporting against key performance indicators and budgets.
  • Experience of effective integrated marketing and communications planning and strategy.
  • Experience of delivering projects using a range of techniques to pilot rapidly and scale if successful.
  • Experience of delivering successful consumer-facing digital products, including digital marketing campaigns, and of optimising campaigns ‘in-flight’.
  • Demonstrable experience of running a multi- streamed programme, with excellent project management skills and knowledge of both Agile and Waterfall methodologies. 
  • Experience of delivering digital maturity and transformation in a UK-wide health charity.
  • Proven experience of leadership and senior management.
  • Demonstrable experience of working on IT systems projects and procuring effective solutions for CRM, CMS and business systems.
  • Proven experience of developing and implementing marketing strategies, including developing key messages, market segmentation techniques and market research.
  • Brand management, brand strategy and brand development experience, including developing guidelines and ensuring these are implemented consistently across all communications channels.
  • Deep knowledge of every aspect of the marketing mix, including strategic and operational marketing and implementation.
Qualifications / Professional Training
  • Relevant degree level qualification or equivalent.
  • Project management training or qualification.
Skills / Knowledge
  • Excellent understanding of the changing digital environment and its implications for organisations.
  • Ability to influence cross-organisational change.
  • Strong interpersonal skills with a positive approach to collaboration and relationship-building.
  • Excellent analytical skills with the ability to identify solutions and make high level recommendations for change.
  • Strong management and project management skills.
  • Passionate and self-motivated, with the determination to achieve successful outcomes.
  • Ability to use audience insight and up to date knowledge to identify and take forward high impact products and approaches
  • Strong understanding of digital marketing techniques.
  • Deep understanding of how digital communications can be used to meet strategic objectives.
  • High level knowledge of all aspects of the communications mix, including digital, marketing and PR.
  • Budget management experience.
  • Agile and Waterfall project management.
  • Cutting edge knowledge of the digital and technology landscape, with the right networks to capitalise to the full on opportunities to use digital.
 
Personal Qualities
  • Persuasive communicator and influencer at all levels.
  • Diplomatic.
  • Positive.
  • Self–motivating
  • Ability to demonstrate Action on Hearing Loss values and behaviours.
Thinking Style
  • Creative and strategic thinker; with the ability to think laterally and leads with solutions
  • Ability to see how Digital transformation fits into all business units.
  • Driven by results.
 
Circumstance
  • Personal flexibility including evenings, mornings or weekends as required to meet the demands of the role.
 

 


 



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